What you can and can’t expect from a product/service prototype, and why they are important
If your assumptions are too abstract you can’t test them. Use the Toyota ‘5-Whys’ strategy to make them digestible.
It can seem limiting, almost simplistic, but the Value Proposition Statement can be very useful in concentrating the mind and achieving clarity.
Before we can build a solution we need to understand the problem. Then we can test how well our solution fits the problem.
How clarity, credibility and co-operation will get investors to listen to your startup idea and take you seriously.