If you’re not sure then test to find out. If you’re sure then test to show how right you are. You know what? Just test!
Create a service blueprint, understand your process and discover your unique value
What you can and can’t expect from a Prototype product
If your assumptions are too abstract you can’t test them. Use the Toyota ‘5-Whys’ strategy to make them digestable.
It can seem limiting, almost simplistic, but the Value Proposition Statement can be very useful in concentrating the mind and achieving clarity.