De-Rumsfelding, or Managing unknown unknowns
May 01, 2020If you’re not sure then test to find out. If you’re sure then test to show how right you are. You know what? Just test!
Recent posts
The Blueprint for Success
April 01, 2020Create a service blueprint, understand your process and discover your unique value
What’s the point of a Prototype?
March 01, 2020What you can and can’t expect from a Prototype product
Why? comes after What!
February 03, 2020If your assumptions are too abstract you can’t test them. Use the Toyota ‘5-Whys’ strategy to make them digestable.
The Value Proposition Statement is much more useful than it appears
December 01, 2019It can seem limiting, almost simplistic, but the Value Proposition Statement can be very useful in concentrating the mind and achieving clarity.