An attempt to build a successful consultancy from the wreckage of a failed start-up: Part 1
June 01, 2021The only failed experiment is one that you don’t learn from.
Recent posts
How to use your business model to find your perfect target market
May 01, 2021If you’re struggling to identify a target market for your new product or service that could be a warning that something important is missing from your busine...
Why you always have competitors, and how to assess them effectively
April 01, 2021Don’t fool yourself into thinking you have no competition. Find out who they are and learn from them how to make yourself stronger.
Why validating business customers is a challenge, and how to effectively master it
February 01, 2021Validating your start-up idea with business customers presents more challenges you might imagine. Find out how to identify and interview your key stakeholders.
Why and how to speak to potential customers to validate your idea
January 01, 2021Only your customers have the answers you need. The sooner you can speak to them, the better it will be. This post shows you why and how.