It can be difficult and tedious to write down your value propositions but it will pay dividends in the end
If you’re not sure then test to find out. If you’re sure then test to show how right you are. You know what? Just test!
Create a service blueprint, understand your process and discover your unique value
What you can and can’t expect from a Prototype product
If your assumptions are too abstract you can’t test them. Use the Toyota ‘5-Whys’ strategy to make them digestable.